An advertising campaign for fishing giants Shimano was required for Efftex Fishing Show to promote their new products and features.
The show is visited by thousands of people, both trade and consumer. With many other competitive companies attending it's vital for the ads to be right. Out of the box thinking was needed for these ads, with vibrant visuals and catchy strap lines to grab attention, while still giving the relevant product information.
The ads were also made into large show boards to add to the company's branding at the show.